Axalta�s Top 10 �Radiant Red� Songs and the Cars that Suit Them

By Nancy Lockhart, Axalta Color Marketing Manager

Axalta Coating Systems� team members put together a top 10 list of songs with �Red� in the title as part of a year-long celebration of our inaugural North American Automotive Color of the Year.

Radiant Red debuted on four-time NASCAR Cup Series champion Jeff Gordon�s No. 24 Axalta Chevrolet SS at the 2014 SEMA show in Las Vegas.  The campaign has resonated around the world with color enthusiasts who were thrilled to see Axalta�s first-ever Automotive Color of the Year.

Nothing complements a top 10-song list like a smoking hot car.  Cars and cruisin� to music simply go together.  If you were going for a spin while listening to these �radiant red� songs, what kind of car would you choose to roll to? 



Take a look at our list and let us know what you think on Twitter @Axalta.  Agree?  Disagree?  Did we miss something?  This is not scientific, but it sure has us reminiscing.

First, check out or sing-a-long to Axalta�s Top 10 �Radiant Red� songs.   

1.       Little Red Corvette � Prince (1982)
2.       Red � Taylor Swift (2012)
3.       Snoopy vs. the Red Baron � The Royal Guardsmen (1966)
4.       Red, Red Wine � Neil Diamond / UB-40 (1966)
5.       Lady in Red -- Chris De Burgh(1986)
6.       Red Barchetta � Rush (1981)
7.       Rudolph the Red-Nosed Reindeer � Gene Autry (1949)
8.       99 Red Balloons � Nena (1983)
9.       Red Dirt Road � Brooks and Dunn (2003)
10.     Red Solo Cup � Toby Keith (2011)

Now, here are the vehicles that go best with each song, along with some comments from Axalta team members.

 1.  Little Red Corvette � Lisa Miree-Luke, Head of Axalta Corporate Affairs - North America: �Well, this one seems easy, but which of the iconic Corvettes would it be? I think the winner is the gorgeous split-window �63. Like the song says, baby, you�re much too fast.�

 2.  Red � Sabrina Morris, Axalta Product Specialist: �Taylor mentions a Maserati in the song, but since Taylor seems to be trying to get over someone in the song, let�s go to her country roots and get something fun like a brand new 2016 Jeep Wrangler Unlimited Rubicon!� 



 3.  Snoopy vs. the Red Baron � David Fischer, Axalta Vice President of Market Strategy and Growth: �This song is from 1966, and my kids loved it growing up. So let�s pick a modern family car for today�s family:  the always-safe, all-new Volvo XC90.�

 4.  Red, Red Wine � Eric Degenfelder, Axalta Vice President for Global Product Management:  �Uber. Whatever your favorite cab company is�just don�t drink and drive.�

 5.  Lady in Red � Michael Koerner, Axalta Research Fellow: �Since singer-songwriter De Burgh is British and Irish, let�s pair this song with two cars: from Britain, a Mini Cooper and from Ireland, the very rare Shamrock.�



 6.  Red Barchetta � Dan Benton, Axalta Color Marketing Manager: �First off, Rush rocks! Secondly, you have to pair the awesome Barchetta with this song. If you have not seen one, they were originally  Italian style  open, two-seater sports cars built for racing. We can all imagine the thrill of driving a hot red convertible down a country road on a beautiful summer day � wind in your hair, the blur of the landscape�the thrill of it all.  Just thinking about it - accelerates the heart rate!�

 7.  Rudolph the Red-Nosed Reindeer � John Wray, Axalta Marketing Manager: �We really need a car from a holiday movie, so how about Clark Griswold�s wagon from Christmas Vacation? Love that movie!�

 8.  99 Red Balloons � Matthew Boland, Axalta Product Director: �This was a hit for the German band Nena. So I will pick a quintessential German car�Golf GTI.�



 9.  Red Dirt Road � David Powell, Axalta Global Business Director: �This feels like a pick-up truck song to me.  How about one that packs a punch and turns mountains into molehills?  Let�s go with the Chevy Silverado 3500HD.

10. Red Solo Cup � Maria Murtha, Axalta Color Marketing Manager, Commercial Vehicles: �There are few marketing relationships stronger than the one between Ford and country singer-songwriter Toby Keith, so it only make sense to go with a Ford F-150 truck for this one.�

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