The Geneva Motor Show has always been a cradle of ideas and strong emotions about the future of the automobile. The poster for the 82nd International Motor Show in Geneva (8-18 March 2012) was created by range, a communications agency in Bern.
The concept of LineUp not only celebrates the automobile, but also pays homage to the city at the end of Lake Geneva in its graphic displays. They summarize their creative ideas as follows:
"Every year, Geneva becomes a metropolis of innovative technologies, craft very high level, bold and noble designs, as it takes the role of an international gallery for automobiles of the future. As the preview of an exhibition of art, established and new manufacturers are the latest trends cars and their latest creations, with an increasing emphasis on environmental concerns. We were also inspired by the pleasures and perpetual sense of freedom that driving provides. We tried to translate the following impressions in our artistic creation: a bright sun, fresh air, driving through a natural landscape to an open horizon that gives observers an impression of space to develop their own reactions and emotions "
This video will be used for all domestic and international Motor Show in Geneva in 2012 and will improve the logos of the partners sponsors: Natural gas / biogas, the main sponsor for the official website www.salon-car.ch , and the Swiss national railway company SBB, the sponsor in the field of public transport
The concept of LineUp not only celebrates the automobile, but also pays homage to the city at the end of Lake Geneva in its graphic displays. They summarize their creative ideas as follows:
"Every year, Geneva becomes a metropolis of innovative technologies, craft very high level, bold and noble designs, as it takes the role of an international gallery for automobiles of the future. As the preview of an exhibition of art, established and new manufacturers are the latest trends cars and their latest creations, with an increasing emphasis on environmental concerns. We were also inspired by the pleasures and perpetual sense of freedom that driving provides. We tried to translate the following impressions in our artistic creation: a bright sun, fresh air, driving through a natural landscape to an open horizon that gives observers an impression of space to develop their own reactions and emotions "
This video will be used for all domestic and international Motor Show in Geneva in 2012 and will improve the logos of the partners sponsors: Natural gas / biogas, the main sponsor for the official website www.salon-car.ch , and the Swiss national railway company SBB, the sponsor in the field of public transport
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